Teaching Experience:

• “Assistant Professor” in Marketing, ( September, 2018 – Present)
• “Senior Lecturer” in Marketing, ( January, 2015 – September, 2018)
• “Lecturer” in Marketing, (January, 2013 – January, 2015)
• “ Teaching Assistant (TA)” in North South University (NSU) (January 2003 – December 2004)

Administrative Experience in Academia:

• Program Coordinator-BBA Program (1st  January ,2014 –  1st January, 2015)
• Assistant Program Coordinator-BBA Program (1st  April, 2013 – 31st December, 2013)

Corporate Experience:

• “Platinum Impex Limited” as International Business Development Manager, (February 2008-September 2009)
• “BRAC Bank Ltd.” as Management Trainee Officer (MTO), (December 2005-April 2006)
• “Banglalink GSM” as Corporate Sales Executive, ( April 2005-December 2005)

Publication List:

1. Ferdouse, R. (2022). Estimating the Brand Equity of Various Private National Commercial Banks in Bangladesh. International Journal of Social Science and Human Research, 5(8), 3381-3388. DOI: https://doi.org/10.47191/ijsshr/v5-i8-02  (Impact Factor: 5.871).  

1. Ferdouse, R. & Tamzid, M. (2021). Rationale and Impact of Employer Branding in the Recruitment Process: A Descriptive Study. Journal of Green Business School, 4(1), 68-81. ISSN-2522-7297.

3. Ferdouse, R. & Tamzid, M. (2018). Relationship among Employee Training, Service Quality and Customer Satisfaction: A Case Study on Private Domestic Airlines in Bangladesh. International Journal of Ethics in Social Sciences, 6(2), 40-54. http://www.crimbbd.org/wp-content/uploads/2019/06/6.2.4.pdf

4. Hasan, M., Ferdouse, R. & Tamzid, M. (2016). ELLE: Become the World. Rabindra Journal, 49(1).

5. Hasan, M., Ferdouse, R. (2014). The Role and Importance of Team Communication and its Impact on Project Success: An Empirical Study. Rabindra Journal, 24(1).

6. Hasan, M., Ferdouse, R. Customer Services, Organizational Culture and Role of Social Media for Building Brand in E-business: An Analysis of Zappos.com. Dhaka University Journal of Business Studies. [ACCEPTED]

7. Hasan, M., Ferdouse, R. Virtual Teams:   A Literature Review of Project Management in International Setting. East-West University Journal of Business and Social Studies, (ISSN No.2074-5443). [ACCEPTED]

• Achieved distinction of honors in Masters Program .
• Achieved distinction of Magna Cum Laude in Undergraduate Program .
• Star marks and scholarship achievements at HSC and SSC examination board level.

Research Interest:

• Customer Satisfaction
• Branding
• Service Quality
• Technology in Marketing
• Islamic Branding
• Islamic Marketing

Research Grants:

• “Building Strong Brand Equity Through Developing Effective Brand Strategy: A Study on Supermarkets in Bangladesh” has received Grants from Green University of Bangladesh for conducting the research

Additional Duties in GUB

• Program Coordinator-BBA Program (1st  January ,2014 –  1st January, 2015)
• Assistant Program Coordinator-BBA Program (1st  April, 2013 – 31st December, 2013)
• Members at Sexual harassments committee of GUB as per UGC requirements, (April 2014-Jan 2016)

Facilitated and arranged seminar and workshop

·  Facilitate workshop on “Leadership and Team Building-Utilization of resources”; arranged by Bangladesh Bank.

·    Arranged seminars on “Climate change and Disasters-Bangladesh Story”

Attended seminar and workshop

·         Seminars:

o   “A Reflection on Post-Budget Discussion”; arranged by Green University of Bangladesh. (Guest Presented: Dr. Salah Uddin Ahmed, Ex-Governor, Bangladesh. Dr. Debopriyo Vattachariya, Member CPD and Dr. Golam Samdani Fakir, Vice Chancellor, GUB

o   “Climate change and Disasters-Bangladesh Story”; arranged by Green University of Bangladesh. (Guest Presented: Dr. AinunNishat, Vice Chencellor, BRAC University, Bangladesh. SayedaRezwanaHasan, CEO, BELA Bangladesh. and Dr. GolamSamdani Fakir, Vice Chancellor, GUB

·         Workshops:

o   Workshop on “Leadership and Team Building-Utilization of resources”; arranged by Bangladesh Bank.

o   Workshop on “Interactive learning”; designed for the faculty members of Green University of Bangladesh.

o   Workshop on “Learner-Centered Syllabus Writing”; designed for the faculty members of Green University of Bangladesh.

o   Workshop on “The Art of Questioning and Grading for Ensuring Effective Teaching and Learning”; designed for the faculty members of Green University of Bangladesh.

o   Workshop on “Strengthening _Presentation Skill”; designed for the faculty members of Green University of Bangladesh.

o   Session on “Outcome based Teaching and Learning”, facilitated by Dr. Hossain Mohammed, Sydney Graduate School Management, University of Western Sydney.

o   Workshop on “Strengthening Academic Leadership and Management” facilitated by Prof. Golam Samdani Fakir, VC, Green University of Bangladesh and Key Note Speaker Dr. Forashuddin Ahmed,     Ex-Governor, Bangladesh Central Bank and VC East West University.